original? Anti-brand?
original? Anti-brand? - AbuzeLondon claim to be the 'original antibrand clothing company in London'. Of course they probably are neither original, nor an anti-brand; instead they are vandals, seizing on the trend for stickering and littering my neighbourhood with said stickers.
I wonder actually if it's even possible to have an 'anti-brand' in the truest sense of the phrase. If such a thing stand as a totem of everything a brand isn't or shouldn't be, once you start reaching out for some mass market appeal, the brand is surely brought back in line with its traditional image/money loving brethren. The only true anti-brand is the one you yourself create.
Notwithstanding all that, if you are to create a brand and sell it like AbuzeLondon, at least buy yourself a hip logo!
I wonder actually if it's even possible to have an 'anti-brand' in the truest sense of the phrase. If such a thing stand as a totem of everything a brand isn't or shouldn't be, once you start reaching out for some mass market appeal, the brand is surely brought back in line with its traditional image/money loving brethren. The only true anti-brand is the one you yourself create.
Notwithstanding all that, if you are to create a brand and sell it like AbuzeLondon, at least buy yourself a hip logo!
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